Developer registration blocked by business-name validation and reload errors; unable to reach support

Fire Devices & Appstore Q&A
1

Hello Amazon Developer Support,

I’m trying to complete an Amazon Appstore developer registration to publish a Fire TV app, but I can’t get past the registration page.

The main issue is the Customer facing business name field. When I enter a name, I receive:

Please enter a valid Customer facing business name.

I reviewed the linked business-name guidelines and tried multiple names and variations, but the form continues to reject them. The error doesn’t explain which requirement is failing.

Sometimes, after trying a different name, I receive a different error telling me to reload the page. I haven’t found a combination that lets me complete registration.

Here’s what I’ve tried so far:

  • Multiple customer-facing business names and variations.
  • The Business registration option, which is the account type I intend to use.
  • The Sole Proprietorship option to see whether the issue was specific to business registration.
  • Different browser windows.
  • Incognito/private browsing.

None of these attempts has resolved the issue.

I’m also unable to reach developer support through the usual contact links. When I try to contact support, I’m redirected back to the unfinished registration page. This leaves me unable to complete registration or access the support channel needed to resolve it.

Could someone from the Amazon Appstore developer support team help with the following?

  1. Determine whether the name-validation and reload errors are related to a registration issue or an incomplete account state.
  2. Explain how to complete registration with the correct Business account type.
  3. Provide a support route that works for developers who haven’t been able to finish registration.
  4. Advise whether anything needs to be reset on Amazon’s side before I try again.

I’ve omitted account identifiers and business documents from this public post. I can provide the account details, screenshots, or other information needed through an official private support channel.

Thank you for your help.

2

Hello,

Thanks for posting. Could you let us know which customer-facing business name you were trying to use when you ran into this issue?Please note that each address line should not exceed 60 characters.

3

I tried:

  • Reflex Omni LLC
  • Reflex Omni Apps
  • Reflex Omni

I think I also tried some other ones like Omniplayer but I don’t remember

5

Thanks for providing further information. We have messaged the appropriate team for further investigation and will let you know once we receive an update.

6

Hi Emma, I’m having the same issue with “Metal TV Broadcasting” and also “Metal TV”

7

Hi @Trent ,

Is the developer account you’re trying to register associated with the same email address you’re using now?

8

Hi @Franque_Gonzalez ,

Could you try registering with a completely different name for now, avoiding Reflex Omni LLC, Reflex Omni Apps, and Reflex Omni, to get past the registration step? You can Contact Us afterwards to have the name updated. Apologies for the inconvenience.

9

I have the same registration problem in Germany. Every customer-facing business name is rejected as invalid. The support link redirects me back to the registration form, so I cannot open a support case.

10

Hello @Dirk_Santowski ,

Could you try registering with a completely different name for now, you can Contact Us afterwards to have the name updated. Apologies for the inconvenience.

11

Hello, I have the same problem in the US. My vendor Google is attempting to register as a Business to accept the Amazon Developer Services Agreement using a @google.com account. The registration form rejects both “Google LLC” under Legal business name and “Google” under Customer facing business name. Please investigate the validation failure and advise how to complete registration with the correct legal entity and business name.