How to promote your Fire TV app

The Fire TV Self-Service Advertising console allows you to create and manage ad campaigns on Fire TV.

By promoting your app, you can reach a large base of engaged customers– to date, there have been more than 200 million Fire TV devices sold around the world. Your ads can appear in the “Sponsored: Apps and Games” tile on the home screen and as a screensaver on Fire TV. Enhanced targeting features will ensure your ads reach the right audiences.

Fire TV Self-Service Advertising is based on cost-per-click (CPC), there is no minimum amount you need to spend so you pay only when customers click your ads. Choose your own bids and budget, and pause or start your campaign at any time to align with your spending goals.

The only requirements are:

To access the console, an administrator of your account should go to Apps & Services > Promotions.

Then go down to the Promote your app on Fire TV widget (below the Price Drop widget).

Click Get started.

You will be taken to your advertising account. Click Create Campaign.

Enter the required ad campaign info, including the campaign name, start and end dates, and daily budget.

Choose which app you’d like to advertise.

For the ad format, you can choose either Sponsored Tiles or Sponsored Screensaver.

Sponsored tiles are ad placements within a row which allow promotion of content titles and apps in Fire TV. Viewers can scroll down to the sponsored row using the remote on Fire TV.

For sponsored tiles, you can use the default images or customize your own.

Sponsored screensaver is a full-screen ad placement integrated with the original landscape image screensaver experience on Fire TV. After a period of inactivity, Fire TV shows a screensaver that is led by full screen promotional images. Each image shows for 30 seconds. Customers can view more details of the ad by pressing the Play or Pause button on their remote controls.

For screensaver, you’ll need to upload your background image, choose the content title style, and your provider.

Next you’ll provide your bid amount (CPC for sponsored tiles or Cost Per Thousand (CPM) for screensaver) and targeting (if available in your region). The default bid amount is determined by your marketplace.

Click Submit for review and your campaign should be reviewed within 24 business hours.

That’s all there is to it! Click here to get started with your ad campaign.

Related Resources