Retention Offers are a way to offer limited-time discounts to customers who are considering unsubscribing from your app.
Retention Offers are easy to set up and can be created in three simple steps:
Step 1: Log into your Amazon developer account and visit the Promotions dashboard to create a campaign
Step 2: Set the list price discount and duration of the campaign
Step 3: Review the campaign details, and if you’re happy, submit
Once your campaign is live, check the Retention Offer reports to see how your campaign is performing.
For more information, see the Retention Offers documentation: