We will be discontinuing support of Amazon Appstore for Android devices on August 20, 2025. As of February 20, 2025, developers will no longer have the option to submit new apps targeting Android devices. However, developers will have the option to submit updates to their existing live apps on Amazon Appstore for Android devices until August 20, 2025. With these changes, starting today, customers in JP marketplace will no longer be able to make any in-app purchases (IAPs).
Thanks for posting. Developers will no longer have the option to submit new apps targeting non-Amazon Android devices post August 20, 2025.
There will be no impact or change to Amazon Appstore on Fire TVs and Fire Tablets. Your app will continue to work as expected on Fire tablets and Fire TVs.
Your use of the phrase “non-Amazon Android devices” is much clearer than what the FAQ in the blog post says; it would be great to update the blog to clarify.
The blog post says: “Please note that, as of February 20, 2025, you will no longer have the option to submit new apps targeting Android devices.”
But Fire Tablets are Android devices; they’re Amazon Android devices. Reading the blog I was quite confused to find an “Add New App → Android” button.
The whole FAQ section of the blog post should be updated to say "non-Amazon Android devices, like this:
Will my apps on Amazon Appstore for Android devices be affected in any way? All existing apps on Amazon Appstore for Android devices will continue to be available to customers on non-Amazon Android devices until August 20, 2025. Developers can continue to submit app updates until August 20, 2025. After August 20, the Amazon Appstore will only allow apps/updates to target Amazon Android devices (including Fire TVs and Fire Tablets).
Do I need to take any action? No, no action is required of developers at this time. Please note that, as of February 20, 2025, you will no longer have the option to submit new apps targeting non-Amazon Android devices. However, you will have the option to submit updates to your live apps on Amazon Appstore for Android devices until August 20, 2025. After August 20, the Amazon Appstore will only allow apps/updates to target Amazon Android devices (including Fire TVs and Fire Tablets).
What happens to my apps after discontinuation of Amazon Appstore for Android devices? Starting August 20, 2025, any apps downloaded from the Amazon Appstore will not be guaranteed to operate on non-Amazon Android devices. Note that this change specifically impacts Android mobile devices only. Amazon Appstore, however, will continue to be available on Fire TVs and Fire Tablets.
Can I submit any new apps to the Amazon Appstore for Android devices during this period? As of February 20, 2025, you will no longer have the option to submit new apps targeting non-Amazon Android devices, but you can still submit new Android apps to the Amazon Appstore targeting Amazon Android devices.
Can I make any app updates to my existing apps on Amazon Appstore for Android devices during this period? Yes, you can submit app updates to your existing live apps on Amazon Appstore for Android devices until August 20, 2025. After August 20, the Amazon Appstore will only allow apps/updates to target Amazon Android devices (including Fire TVs and Fire Tablets).
Do I need to make any changes or remove my apps from Amazon Appstore for Android devices? No, you do not need to make any changes or take any action.
After Feburary 20, can I submit new apps targeting Amazon Android devices? Yes, the Amazon Appstore is still accepting new apps targeting Amazon Android devices (including Fire TVs and Fire Tablets).
After August 20, can I submit updates to apps targeting Amazon Android devices? Yes, the Amazon Appstore is still accepting app updates targeting Amazon Android devices (including Fire TVs and Fire Tablets).
Will Amazon Appstore inform customers of the upcoming change? We have informed all existing customers of Amazon Appstore for Android of the upcoming changes via email. Customers can also visit the FAQs page for additional information.
Can new customers discover and install my app during this period? Yes, customers can continue to discover and install apps during this period. However, after August 20, 2025 the apps installed from Amazon Appstore for Android are not guaranteed to operate.
When will Amazon Coins program be discontinued? Until when can customers use Coins for making in-app purchases? Amazon Coins Program will be discontinued on August 20, 2025. As of February 20, 2025, customers will no longer be able to buy Amazon Coins. However, customers will be able to use their previously purchased Amazon Coins until August 20, 2025.
Can JP marketplace customers make IAP or earn and redeem Amazon Points? From February 20, 2025, customers in JP marketplace will no longer be able to make any in-app purchases (IAPs) or earn and redeem Amazon Points on the Amazon Appstore for Android devices. However, customers will be able to earn and redeem Amazon Points through the JP Amazon Appstore on Fire Tablets or at Amazon.co.jp
What happens to subscriptions that are still active? Will they be accessible to customers on other devices? Yes, customers will be able to access their subscriptions on Fire TV, Fire Tablet, and Fire TV built-in products. They can also choose to cancel their subscriptions and receive a refund for subscriptions that extended past August 20, 2025.
We understand IAPs are not available in JP marketplace in the Amazon Appstore for Android devices. Will the IAP be available in the Amazon Appstore for Android devices in other marketplaces? There will be no change to IAP in other marketplaces until August 20, 2025. After that date, customers will see a message that informs them about the discontinuation of the Amazon Appstore for Android devices.
