Why are we seeing a huge drop in the number of sales in September and October?

Amazon Appstore Q&A
1

Hi, I hope everyone is having a good day.

Recently, we’ve noticed a significant drop in the number of sales for our paid apps, especially in the months of September and October, with sales dropping by around 40%. We tried running promotions, but no significant results were achieved.

We are seeking reasons for this issue and advice on how to fix it.

Thank you.

2

Hello @Mouad_Abdelghafour_AITALI ,

Thanks for posting. We currently see no technical issues that would be causing low download numbers. Please check: 1) if your app’s recent update has reduced the number of compatible devices, and 2) if you have changed the targeted country/region of the app.

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3

I experience the same issue but harsher. The drop is significant (4x-5x) and exactly since September 1st, 2024. How is it possible such huge plummet to happen in one day? I have more than 40 apps (free and paid) published and all of them are affected.

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4

Hi all,

Thanks for posting. We have messaged the appropriate team for further investigation and will let you know once we receive an update.

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7

Hi Mrs. @Emma, thank you so much for your reply, we’re waiting for any solution that can help us fix this issue.

8

I was right - no solution and “everything seems normal at our side.”

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9

Yes, I can confirm that the issue is still present, though not daily. For example, sales were horrible today and yesterday compared to other days. I’m not sure if the issue is on our end or Amazon’s, but I hope it gets resolved soon.

10

In October, we started getting complaints that IAP subscribers were not seeing the purchased content. We have changed nothing on our end. Anyone else have that issue?